Routines are out, curiosity is in.
As 21st century capitalism continues to push the “productive” aspect of hobbying, people feel less motivated to explore the unknown. But all gamers know: in side quests, the payoff isn't always tangible—it's just fun for fun's sake.
Zipcar is here to make your side quests happen: any time, anywhere
OOH
Using RFID technology, we’ll remind potential customers that Zipcar is the better option for exploration as they pass specific locations.
RFID PUSH NOTIFICATIONS
IN-APP EXPERIENCE
Zipcar is not a social app, but an app for you. We’ve created a challenge for you to explore for the sake of exploration itself. Complete all four challenges, and your next ride is on us.
