Routines are out, curiosity is in.
As 21st century capitalism continues to push productivity, efficiency, and monetization in hobbying, people are less motivated to explore the unknown. But as all gamers know: in side quests, the payoff isn't always tangible—it's just fun for fun's sake.
Zipcar is here to make your side quests happen: any time, anywhere, no matter the reason.
OOH
Using RFID technology, we’ll remind potential customers that Zipcar is the better option for exploration as they pass specific locations.
RFID PUSH NOTIFICATIONS
IN-APP EXPERIENCE
Zipcar is not a social app, but it is an app optimized for you. We’ve created a challenge for you to explore for the sake of exploration itself. Complete all four challenges, and your next ride is on us.
