Men are often apprehensive to pursue their self-expression and style, largely due to societal perceptions of masculinity.
Ugg is here to tell men that, yeah, being a trend setter is vulnerable, but you can't let fear stop you.
OOH
PAID SOCIAL
We’ll partner with comedian Simon Squibb, the man who makes dreams happen, to show that your fear doesn’t have to hold you back. With Uggs, you can jump right into it.
INFLUENCER SOCIAL
We’ll offer users of Ugg’s app to opt-in to “Affirm Your Sole,” a series of daily push notifications aiming to remind men that they can face their fashion fears.
PUSH NOTIFICATION SERIES
