Lovable asshole becomes ultimate boyfriend.
Being in a relationship means doing things you don’t want to do. For many boyfriends, at the top of that list is shopping.
5-Hour ENERGY is here to give boyfriends the boost they need to be the ultimate partner, both at the mall, and beyond.
We’ll create a space for boyfriends to recharge with 5-Hour ENERGY while shopping.
5-Hour ENERGY will launch our Boyfriend Recharge campaign in Miami’s Aventura Mall with our most elaborate charging station, as well as perks from branded swag to samples of our new flavor.
BOYFRIEND CHARGING STATIONS
SMALLER SCALE CHARGING STATION (ABOVE)
ULTIMATE CHARGING STATION AT AVENTURA MALL (BELOW)
What better way to keep boyfriends energized than with boyfriend energy itself?
Introducing 5-Hour ENERGY’s limited edition Boyfriend Battery Acid flavor. With notes of blue raspberry, a swig of this fixes tired fast.
NEW FLAVOR
IN-MALL SIGNAGE
BILLBOARDS NEAR MALLS
PAID SOCIAL
We’ll partner with comedian Shane Gillis, the ultimate “lovable asshole,” to amplify what 5-Hour ENERGY can do for men like him: take their relationships to the next level.
INFLUENCER SOCIAL
PRESS
