Beans, beans, they help your bum and colon.
In 2023, colorectal cancer was the deadliest cancer to men under 50.
As a leading plant-based source of fiber, Bush’s Beans wants to bring awareness to colorectal cancer just as men are paying attention most — March Madness.
Because yes, beans make you fart. But they're also an everyday measure you can take to prevent colon cancer.
Bush’s Beans will announce March 20th as “National Colonoscopy Day” during the CBS Sports Classic college basketball doubleheader in December, giving men just enough time to schedule appointments aligning with March Madness.
NATIONAL COLONOSCOPY DAY
MICROSITE
Bush’s Beans will launch a microsite making it simple to find a colonoscopy appointment, no matter your location or insurance.
And if you book a colonoscopy through our site? Well, you’ll get a doctor’s note personalized just for you.
OOH
Bush’s Beans will hit the parking lots of Sweet 16 arenas and catch the attention of attendees with its food truck experience. We’ll have colorectal cancer survivor Thomas Lents cheffing up the ultimate bean cuisine, while we inspire you to schedule your next colonoscopy.
BEAN 16 FOOD TRUCK
JUMBOTRON SEGMENT
BEANS & BRACKETS FINAL FOUR WATCH PARTY
At their Final Four Watch Party, Bush’s Beans will celebrate the action taken in fighting colorectal cancer while highlighting the importance in keeping the movement going.
