Beans, beans, they help your bum and colon.
As of 2023, colorectal cancer is the deadliest cancer to men under 50.
As a leading plant-based source of fiber, Bush’s Beans wants to bring awareness to colorectal cancer during March Madness—when men are paying attention the most.
Because yes, beans make you fart. But they're also an everyday measure you can take to prevent colon cancer.
Bush’s Beans will announce March 20th as “National Colonoscopy Day” during the CBS Sports Classic college basketball doubleheader in December, giving men just enough time to schedule appointments aligning with March Madness.
NATIONAL COLONOSCOPY DAY
MICROSITE
Bush’s Beans will launch a microsite to make finding a colonoscopy appointment simple, no matter your location or insurance.
Book a colonoscopy through our site? You’ll get a doctor’s note personalized just for you.
OOH
Bush’s Beans will hit the parking lots of Sweet 16 arenas to catch attendees’ attention with its food truck experience. We’ll have colorectal cancer survivor Thomas Lents cheffing up the ultimate bean cuisine, while we inspire you to schedule your next colonoscopy.
BEAN 16 FOOD TRUCK
JUMBOTRON SEGMENT
BEANS & BRACKETS FINAL FOUR WATCH PARTY
Bush’s Beans will celebrate the action taken to fight colorectal cancer throughout March while highlighting the importance to keep that action going with a Final Four watch party.
