THE UNOFFICIAL NEW YEAR
Spring welcomes the freshest of fresh starts.
But for Tool People, spring marks even starker transitions. It brings new jobs, experiences, and life to be lived. It’s their New Year (unofficially, of course).
BROADCAST // BASE :30
ECD: Brian Shembeda
ACD: Dina Facklis
Junior AD: Sebastian Collazos
Junior CW: Macon Porterfield
SO MANY FIRSTS on this project. Most importantly, the first script I wrote to hit the big screen (broadcast) (more specifically, ESPN).
SEASON OF THE SHRIMP
Shrimp in fast casual??? Rare.
That’s why it’s a fan favorite. So, we upped the ante of this limited-time protein by giving it a season of its own.
OLV // BASE :30
PAID SOCIAL // MOTION & STATIC
CRM // EMAIL, IN-APP MESSAGES, PUSH NOTIFICATIONS, & MORE
ECD: Brian Shembeda
CD: Krystyn Campbell
CD: Matt McCabe
Junior AD: Sebastian Collazos
Junior CW: Macon Porterfield
I’ll never hear “Simply the Best” without picturing shrimp again.
LEO LOVE
1 in 8 women in the U.S. will develop invasive breast cancer in their lives.
It’s a cause people already believe in. So, how did we get them back to taking action? Coffee, duh.
Working in advertising means working among both passionate advocates and ex-baristas. So, we wrangled them all and hosted Café Leo - an employee-run coffee shop, promoted with an internal campaign.
AND… IN JUST 5 HOURS OF HOSTING CAFE LEO, WE RAISED OVER $1200 FOR THE AMERICAN CANCER SOCIETY.
IN-OFFICE POSTERS // CHICAGO ACS WALK & CAFE LEO
INFORMATIONAL ANIMATION // IN-OFFICE TVS
SOCIAL RECAP
Account: Tayler Towles, Ryan Seibert, and Sarika Waikar
Junior AD: Grace Cyporyn
Junior CW: Macon Porterfield
A little bit o’ coffee making. A little bit o’ event planning. A lotta bit o’ awareness.
PACE QUESO PARTY BOWLS
There’s no season quite like dip season.
So when Pace launched their Queso Party Bowls, we showed that when big flavor meets big innovation, it makes the big moments.
PAID SOCIAL
CAMPAIGN END CARDS
CD: AK Sanford
CD: Katie Rivard
Junior AD: Sebastian Collazos
Junior CW: Macon Porterfield
Suddenly, I need to host a Super Bowl party.