DON’T GET HIGH ALONE
STRAVA
Playing on the concept of a “runner’s high”, Strava will unleash an engaging and satirical campaign surrounding 4/20 to boost community and deepen the Strava experience.
ABOUT THE WORK
CLIENT // CREATED FOR ADVANCED PORTFOLIO COURSE AT UNC-CHAPEL HILL
Strava
TEAM
Macon Porterfield (CW, AD)
Mia Garland (STRATEGY)
Start warming up your joints and prepping your snacks. It’s time for some good old-fashioned, recreational fun. It doesn’t matter if it’s your first time or if your a regular. We want you to build your tolerance with us.
We want you to test your limits. To feel the burn. We want you to get outside and green out. But we don’t want you to do it alone. Because it doesn’t matter where you are or how far you go. It matters who you share it with.
This 4/20, show us how you get high. Give kudos to your buds. Let’s make Strava loud.
MEDIA COVERAGE
EXPERIENTIAL
We're bringing people together by hosting community runs in select cities while partnering with local Strava clubs to organize 4.20-mile group runs on 4/20.
OUT OF HOME
SOCIAL
ACTIVATION: THE APP
EVERYTHING IS GREEN (AND FREE!!!)
This 4/20, Strava is trading its iconic bright orange branding for a subtle green, as the platform “greens out” for 4 / 20 and adds special perks. By unlocking Strava’s premium benefits for the day, everyone can experience the breadth of the campaign no matter their location, while getting to know Strava’s best features.
